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A free report with a great title is hugely important as a means of getting your website visitors to sign up and join your mailing list. But it's not simply a question of persuading them to part with their name and contact details. Your free report needs to showcase your expertise in a way that entices them to come back and purchase your products or services.

How do you structure your free report so it converts leads into paying clients?

Free reports are definitely not about giving away worthless information. Far from it! You need to show that you have knowledge and information that is of genuine value to your potential customers. You need to give just enough away to engage their desire to find out more, and their willingness to pay for it. Your free report is the first contact most of your potential new clients will have with you, so it's worth investing in some planning and writing time to make sure it's effective for your business.

And your newsletter?

Your newsletter is the communication tool that works hardest for your business when it comes to building a relationship with potential new clients. However good your free report is, there are plenty of people who like to take their time and to find out more about you and your services before making that first contact or first purchase. Making the commitment to send out a regular newsletter is a sure sign that you're committing to grow your business.

Report support

From £45

Report support

When you offer a free report as a sign-up incentive on your website, there's quite an art to getting the balance of content and promotion just right. We can help you to structure and format your report in a way that will encourage ongoing sales.

Your report options:

If you would like support in structuring the content of your report, along with a positive and practical copy critique, Mary can help out for just £55.
Click here to purchase the content only service

If you are happy to write your report yourself but would like help formatting it professionally, Jane can create a smart pdf document for you for just £45.
Click here to purchase the formatting only service

For the combined package of content and formatting support together, you get great value at just £95.
Click here to purchase the full report support package

You can also add on a cover design for your report for just £55. Check out the add ons when you click through to the shopping cart.

 

Newsletter template

Only £75

Newsletter template & delivery

Your online newsletter is the way to keep yourself in front of your mailing list on a regular basis, and if you're sending out anything more than a plain text newsletter, it's important to keep the branding the same as your website. We will design a customised newsletter template to match your website branding for just £75.

If you'd like regular support in sending each issue out via 1ShoppingCart, just add on one of these two options...

Optional newsletter delivery add ons:

Full year: we will format and send out 24 newsletter issues for you over the course of one year for just £399.

Monthly: we will format and send out 2 newsletter issues for you for just £40 per month.

Book your newsletter template and select your delivery add ons here

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mary@websitesthatgetclients.com  +44 1444 417190
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