|
A free report with a great title is hugely important as a means of getting your website visitors to sign up and join your mailing list. But it's not simply a question of persuading them to part with their name and contact details. Your free report needs to showcase your expertise in a way that entices them to come back and purchase your products or services.
How do you structure your free report so it converts leads into paying clients?
Free reports are definitely not about giving away worthless information. Far from it! You need to show that you have knowledge and information that is of genuine value to your potential customers. You need to give just enough away to engage their desire to find out more, and their willingness to pay for it. Your free report is the first contact most of your potential new clients will have with you, so it's worth investing in some planning and writing time to make sure it's effective for your business.
And your newsletter?
Your newsletter is the communication tool that works hardest for your business when it comes to building a relationship with potential new clients. However good your free report is, there are plenty of people who like to take their time and to find out more about you and your services before making that first contact or first purchase. Making the commitment to send out a regular newsletter is a sure sign that you're committing to grow your business.
From £75 |
Report support
When you offer a free report as a sign-up incentive on your website, there's quite an art to getting the balance of content and promotion just right. We can help you to structure and format your report in a way that will encourage ongoing sales.
Your report options:
 If you would like support in structuring the content of your report, along with a positive and practical copy critique, Mary can help out for just £95.
 Click here to purchase the content only service
If you are happy to write your report yourself but would like help formatting it professionally, Jane can create a smart pdf document for you for just £75.
Click here to purchase the formatting only service
For the combined package of content and formatting support together, you get great value at just £155.
Click here to purchase the full report support package
You can also add on a cover design for your report for just £95. Check out the add ons when you click through to the shopping cart.
|
Only £95 |
Newsletter template & delivery
Your online newsletter is the way to keep yourself in front of your mailing list on a regular basis, and if you're sending out anything more than a plain text newsletter, it's important to keep the branding the same as your website. We will design a customised newsletter template to match your website branding for just £95.
The most effective way to get a template that works for you is to build it around genuine newsletter content. So we recommend that you pull together the content for your newsletter and that we design a template to fit your unique requirements. We'll even send out the first edition for you if you'd like.
Book your newsletter template here
If you'd like regular support in broadcasting each issue of your newsletter via 1ShoppingCart, we'd be happy to help.
Just take a look at the Cart & Autoresponders page for details of how we charge for ongoing support.
|
|
